More mag-lev madness, or quantum levitation as it's being called here: The miniature track and vehicles constructed for the Japan Advanced Institute of Science and Technology's quant-lev demonstration wins cool points for being modeled after the PlayStation game Wipe'out:
"Maybe in [the] near future we could assist [with] a real Wipe'out race," writes the JAIST team. Presumably they mean without the power-ups and missiles, though I'd pay good money to see that.
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Sony definitely got their bang our of their buck with this campaign.
http://www.core77.com/blog/technology/a_different_sort_of_mag-lev_as_demonstrated_with_toy_train_set_20674.asp
http://www.core77.com/blog/technology/yet_another_twist_on_magnetic_levitation_20785.asp
(I've added links to the first line of the post)
That said, the link that Mark 6 posted seems to be on point.
As always, thanks for your comments,
Core77 Editorial Team
http://www.youtube.com/watch?v=Ws6AAhTw7RA
http://z6mag.com/featured/controlled-quantum-levitation-fools-50k-into-thinking-viral-video-was-real-164282.html
Perhaps its a viral / commercial for a new wipeout game.
Still... what I wouldn't give to play with Mag-Lev slot cars real life...