e
"POPI" Umbrella by Massimo Battaglia
Italian industrial designer Massimo Battaglia goes by Givingshape for his independent line of product design work. We were fans of his "Pratonzolo" desktop organization solution from earlier this year, and his latest design, "Popi," is also worth a gander.
It's essentially an umbrella that folds into its own handle, purportedly solving "all the problems related to foldable umbrellas improving comfort and portability." The advantages are twofold: the handle is larger and more comfortable, and the umbrella doesn't require a separate storage solution since it keeps its own case dry. "Operation is simple: just pull the top cap and pull out the umbrella as if it were a common folding umbrella to close it again just do the reverse."
Curious as to other recent innovations in umbrella design, I ventured on a quick trip through the archives to find a couple notables: Greig Brebner's 'blunt-tip' design and SENZ Designs' wind-proof variation. Interestingly enough, each redesign addresses a different problem, suggesting that there's plenty of room for improvement when it comes to umbrellas.
The designer also notes that the concept is two years old; he's published the images in the interest of finding a manufacturer. Frankly, I can't imagine that Battaglia is the first one to come up with an umbrella with an integrated case—though his design is certainly quite refined—so does anyone out there know of any similar products?
-
oFavorite This
-
Q3Comment
Directory Company Profiles
Core77
Industrial Design
Resources
Industrial Design
Resources
-
Core77 Directory
Find the Best Industrial Design CompaniesGo -
AmmunitionFounded in 2007, Ammunition is led by partners Robert Brunner and Matt Rolandson. Our work is create...
-
Agncy Design
Using design as a tool to reduce structural inequity. We work with teams and leaders to make the equ...
-
Acorn Product Development
Acorn Product Development is based in Silicon Valley with design centers in Boston, Denver, Los Ange...
-
SGW Designworks
We create hardware that endures. SGW Designworks is focused on the engineering and design of ...
-
Pulse Design Group
Pulse Design Group is an award-winning product design and innovation consultancy located in Los Ange...
-
Evolve Collaborative
We are an independently owned design agency that helps teams drive change. Together, we partner wit...
-
Unbox Product Design
Unbox is a full-service design, engineering, branding, and custom manufacturing firm. Unbox works wi...
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.
Comments