During Vienna Design Week, kidsroomZOOM inhabited a 200 square meter apartment in the centre of Vienna, featuring furnishings by 25 selected international designers. The show was a snapshot of contemporary design for children—uniting art, product presentation, events and workshops in a fun and hands-on way. The presentation was done in an easily identifiable context of a domestic living space—very far from a white gallery with "please don't touch" signs.

Featured in the pictures above is the Punch'n'Cuddle—"emotional furniture", created for punching and cuddling as the name suggests—and the Kidsonroof cardboard castle.

The modular den structure TukLuk is made of foam triangles with magnetic connections.

A kids' rocking chair and Move-it cardboard furniture in the background.

Also the catalogue of the show was very suitable for kids, functioning like a coloring book.

An apartment in the centre of Vienna served as the "living showroom".

The Kubix soft furniture for kids on the left and the LieseLotte play and seat animal.