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Core77 Design Award 2011: Butter!Better!, Student Runner-Up for Packaging

By Core77 Design Awards - September 16, 2011

in Core77 Design Awards

Designer: Yeongkeun Jeong Location: Seoan-si, South Korea Category: Packaging Award: Runner-Up

Butter! Better!

Butter! Better! is a new and convenient way to take your butter on the go. This functional, single serving has a knife built right into the disposable packaging so you can scoop and spread butter without the hassle of bring cutlery out of the house.

The idea for 'Butter Better' came to me when on a picnic with friends. It was a really lovely day and we were sharing food, drink and each others' company when I realized that I had forgotten to pack a knife with which to spread the butter. Although eventually able to see the funny side of trying to spread butter with a floppy foil lid, I realized that this could be simply remedied with a small change to the lid of the packet. One product that combined both butter and knife would be functional and appealing. As I considered how to improve a long-standing and well known product, I became aware that modernizing the product at the same time would enhance and change an everyday food item—bread and butter—into something much more special. A very simple picnic; bread and butter could be transformed into a special memory by including 'Butter Better' in a variety of colors and designs.

Read on for full details on the project and jury comments.

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jacktap

13 years ago

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CGB- it's a runner up for these design awards...it's clearly not a bad design. it may need some tweaks but i wouldn't call it a bad design. The packaging that holds the actual butter portions themselves could easily made to be square and packable, whilst still holding those shapes in place. His bio is pretty cheesy but English is clearly not his first language and it's no different from the sort of crap that any other product would try and associate with their product. So...your comment - 'Um, no. Really no ;)
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CGB

13 years ago

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It's a bad design because the shape of the packaging makes it inefficient for the wholesaler to transport. It's unnecessary (be more organised, bring a knife) and wasteful (single serving: be more organised, butter your bread when you're preparing your picnic). The bio is hilarious though, "A very simple picnic; bread and butter could be transformed into a special memory by including 'Butter Better'." Um, no. Really no.
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eww icky

13 years ago

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Icky. I wash cans before opening too.
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Sam Chan

13 years ago

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Duane Brown, I think the handle of the design adds a very important aspect of it. Without it, the tool would still work, but because it is there, it is more readily apparent to the user that the cover can be used like a knife. :)

Also, it's more of a way to save the effort of having to bring an extra utensil. It's a kitschy idea, but I think it responds to a need that we might not have noticed before.

mikeyA, I agree with Duane that the health code isn't really much of an issue. Plus, if you pack this in something like a bento box or a picnic basket (which is probably the main application for this), then you don't really have to concern yourself with the exposure.

Neat freaks can bring sanitizer or something, but the exposure doesn't detract from the cleverness of the design at all. My major concern would be that this butter would cost more than average butter because of the packaging, and people might not be very receptive to it because of that.
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marcomac

13 years ago

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Health code's not sucha big issue. But US people should stop eating butter as if they're brething air,,,,
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Duane Brown

13 years ago

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mikeyA
I don't think it would be that big of a health code issue.
What about pop cans?? Those are touched and left out in the open yet we put our mouths all over those with no issues.
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mikeyA

13 years ago

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HEALTH CODE!!!!

great idea, but not realistic.. the top surface, and sides are exposed to the nastiness of transportation, people's dirty hands, moisture, etc.

http://www.youtube.com/watch?v=1ytCEuuW2_A

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Duane Brown

13 years ago

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I think this is more of a kitschy idea.. for how often do we bring those butter packages out and not have any other utensil.

For the design itself.. the handle isn't necessary.. Cut the handle off and you still have yourself a handy tool with half the material.
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