CCA in San Francisco has just launched a new video featuring work, students, faculty and alumni from the Industrial Design program.

Students envision not only new generations of products, but also new services and businesses, from broad ecological, commercial, and cultural perspectives. To facilitate such far-reaching work, they receive a foundation in anthropological research, material culture, and whole-systems thinking. They work individually and as teams and make the most of CCA's proximity to Silicon Valley and its wealth of technology.

Core77 has a soft spot for the school of course, from when we transformed the massive structure from this to this (more here), had the fire department arrive to shut down the smoke machines (you know, for the robot's laser eyes) and clear out the party before the half-naked marching band arrived, but that's another story....

Do check out the video above and get more details about their program here. You can keep your shirt on if you'd like.