Good design is innovative.
Good design makes a product useful.
Good design is aesthetic.
Good design makes a product understandable.
Good design is unobtrusive.
Good design is honest.
Good design is long-lasting.
Good design is thorough down to the last detail.
Good design is environmentally friendly.
Good design is as little design as possible.

In support of As Little Design As Possible: The Work of Dieter Rams, Core77 and Phaidon are hosting a design contest to celebrate Rams' work and design principles.

Add your sketch to the Core77 Dieter Rams product timeline which will be exhibited at the Phaidon Flagship store in New York City for a chance to win a copy of the new book.

All entries are due by August 8th. Download the contest rules and official entry form here. PIck your favorite work by Rams from our selection and sumbit your black and white sketch to mail[at]core77.com for our product timeline!

Braun SK4 Radio Audio (1956)

Braun HF1 Television (1958)

Vitsoe 606 Universal Shelving System (1960)

Braun PCS4 Turntable (1961)

Braun RT20 Tischsuper Tube Radio (1961)

Braun Sixtant Shaver (1962)

Braun FS 80 Television (1964)

Braun CSV300 HiFi Amplifier (1966) & Braun CE500 Tuner (1970)

Braun HLD4 Hairdryer (1970)

Braun HL70 Desk Fan (1971)

Braun Mach 2 Lighter (1971)

Braun Citromatic (1972)

Braun DN30s Digital Alarm Clock (1976)

Braun T3 Domino Table Lighter (1976)

Braun ET55 Calculator (1983)