One way to make a product is to start with the design, then source the materials for it. Another way is to start with a material and try to think up products that need it.

Pennsylvania-based Just Ducky Products falls in the latter category, having developed a proprietary polyurethane formula that they've spun into a line of products. Their material, when formed into straps, can stretch up to double its length while retaining "memory" of its original length. They've also developed a type of poly-coated webbing, sans stretch. Both materials will not crack, break or split, and unlike rubber they can stand up to oil, salt water, chemicals, and the elements.

The applications thus far: Bungie cords, tie-down straps, spider-like flex webs, dog collars, dog leashes, and more. I only wish they'd come to us first for a design comp....