Core77

Sustainability in 7: Allan Chochinov on the Seven Presumptions of Design

By Core Jr - April 20, 2011

in Sustainability in Seven

The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

For our final Sustainability in 7, Core77's very own Allan Chochinov sets the record straight on seven common misconceptions about sustainability and the discipline of design. Definitely a must-see for anyone interested in designing a better, more sustainable prosperous future.

Allan touches on many of the topics that our other guests have discussed at greater length over the past three weeks; you can always revisit previous videos here. Thanks for watching!

About Allan Chochinov

Allan Chochinov is a partner at Core77, a New York-based design network supporting the global design community. Chochinov serves as the editor-in-chief of Core77.com, Coroflot.com, and DesignDirectory.com; he also serves as an advisor to the Designers Accord. He writes and lectures widely on the impact of design on contemporary culture, and is the chair of the new MFA in Products of Design at SVA.

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florencia

13 years ago

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Why you are talking about sustainability holding an ipad?
Think about it...it is a big contradiction. We as designers need to create solutions not NEEDS.
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Christopher Fahey

13 years ago

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I think we should be making more things that are smart. Of course, not *everything*: no need for a smart fork. But far more systems than designers are currently imagining should be smart ... human-style smart: thinking, planning, anticipating, predicting.
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irmeli

13 years ago

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yep, the ipad is lovely tablet. but for f*ck's sake this must be the dorkiest use for one. what's next? hobos with an ipad that reads: will work for an ipad recharge?
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C Roberts

13 years ago

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Love that last line. Nice theatrics with the paper too.
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