The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

Hunter Lovins kicks off Sustainability in 7 this week with by explaining her notion of Natural Capitalism, namely why sustainability and good business are one in the same. (She also gives a shout out to Janine Benyus.)

About Hunter Lovins

L. Hunter Lovins is President of Natural Capitalism Solutions, a professor of Sustainable Business Management at Bainbridge Graduate Institute, and Chief Insurgent of the Madrone Project. She has co-authored 14 books including the seminal work Natural Capitalism and its 2011 sequel, Climate Capitalism. She was millennium TIME Magazine Hero of the Planet, and in 2009 Newsweek Magazine dubbed her a "Green Business Icon."