Core77

Sustainability in 7: Janine Benyus on Biomimicry

By Core Jr - April 5, 2011

in Sustainability in Seven

The Designers Accord Sustainability in 7 video series delivers a daily dose of design inspiration by today's leading sustainability experts. Join in the conversation as they share 7 things every designer should consider when integrating sustainability into design practice.

Today we kick off the Designers Accord Sustainability in 7 series with Janine Benyus' introduction to Biomimicry. How does a peacock feather inform new display screens? How do we use mother nature's polymer architecture to think about new materials?

About Janine Benyus

Janine Benyus is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. Benyus founded the Biomimicry Institute, a non-profit organization that promotes the study and imitation of nature's efficient designs, to be used to create sustainable technologies. She is also a principal and co-founder of the Biomimicry Guild, an innovation consultancy that helps Fortune 500 companies create sustainable products, processes, and policies based on nature's principles.

The Designers Accord is a global coalition of designers, educators, and business leaders working together to create positive environmental and social impact. Adopters of the Designers Accord commit to five guidelines that provide collective and individual ways to integrate sustainability into design. The Designers Accord provides a participatory platform with online and offline manifestations so that members have access to a community of peers who share methodologies, resources, and experiences around environmental and social issues in design.

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Andy Welch

13 years ago

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The asknature.org website is golddust.

Thanks

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Kelly Sherman

13 years ago

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She's always been an inspiration to me but I was disappointed by how much time was devoted not to design considerations but self promotion.
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Juliana Paiva

13 years ago

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Hi! I have a blog about fashion and I loved this idea. I will post this videos there with the name of the project and all references about Core77 and the Designers Accord, ok?
In Brazil is difficult to find this kind of information, so we have to look in other places. If there is any problem with my posts you can tell me.
Congratulations, your work is really amazing.
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Robert McKay

13 years ago

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Inspiring video, loved the Qualcomm example. A little unfair to polymers though? I think there are many more than 5 natural polymers? ...nature focuses on custom 'materials' too, in addition to shape, surface, and function, right?
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Legsie

13 years ago

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Love the birds in the background! Great video, Janine.
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Maria Petrova

13 years ago

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How absolutely wonderful, and brilliantly presented. I'm inspired!
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