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HP Exec talks design, shows off new Touchsmart

By Rain Noe - February 7, 2011

in Object Culture

This video can be tough to get through because it sounds like it was recorded in a bus depot, but it's interesting in that HP executive Randall Martin breaks down their design process. Unsurprisingly they've gone with the focus-group-based design approach rather than Apple's Henry-Ford-faster-horse methodology, but it's a step in the right direction, and I'm still tickled when I hear PC manufacturers say the words "industrial design" with something like respect in their tone.

The object in question is HP's new Touchsmart desktop, which seeks to get around the arm fatigue problem by providing a variable-position surface. In the demo they finally get around to showing the physical object around 4:40:

via venture beat

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aleix

13 years ago

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that is probably one of the worst designs I've seen in many years. It looks so old fashion, almos like 90s design....

Its good to hear and understand challenges of users, but at the same time you need a great designer to translate those values in creating value through design.

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