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No Right Brain Left Behind

By LinYee Yuan - January 27, 2011

in design.edu | Competition

Education has been a huge focus for the creative community this year with films like David Guggenheim's Waiting for Superman and programs like Redu calling attention to the crisis in US schools today. In conjunction with the global events coordinated for Social Media Week 2011 a group of creative agency-types have thrown down the gauntlet, challenging their peers to concept ideas to address the "creativity crisis" within the US education system over the course of the week. No Right Brain Left Behind is using this interesting media moment and giving teams of designers, agencies and consultancies an opportunity to enact some change within a local community. The brief will be announced on February 7th, the first day of social media week and teams have 5 days to pitch their ideas. Tune into their site to register your team or learn more about their well-laid plans.

No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in U.S. schools today.

In collaboration with Social Media Week 2011, teams from creative industries will have 5 days to concept ideas. On the last day of the week, ideas will be submitted virtually to the RightBrainsAre.us site, and an expert panel will pick 3 winning ideas that are to be featured by our media partners. The best ideas are to be piloted in 2011 and 2012.We are inviting teams of various sizes from advertising agencies, innovation companies, design consultancies, and communication schools. Ideas can be in form of tools, applications, or products, or whatever else we have not thought of.

If adapted, this will be a yearly challenge where creative industries will spend one week out of the year, responding to a burning crisis.

The power of an idea can transcend wars, politics, races, and economies. We hope that this collaboration will demonstrate the ability of our leading creative minds to step up to the challenges where conventional thinking fails.

It is not about creating more artists. It's about giving the students tools to solve 21st century problems. We must understand that creativity is a key constituent that can no longer be neglected in the school systems.

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frank striefler

13 years ago

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Pretty amazing to see what peeps came up with for No Right Brain Left Behind's midnight deadline last night.
Check it out: rightbrainsare.us
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Whitney Ferre'

13 years ago

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This is brilliant! Thanks to that Newsweek article, "The Creativity Crisis" (this month's O Magazine quotes it as well), people are becoming more aware of the importance of creativity and our ability to develop it. I have been using "Creativity Workouts" with art materials since 1996 to create a right brain fitness program for my clients. It's not about the art, it is about the art MAKING taking people to a new part of their mind. The popular saying, "I'm not creative" no longer serves us (not that it ever did) and campaigns like this one will encourage people to look closer at how they can develop their children's creativity, and their own! Thank you for shining the light! Whitney
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mark berger

13 years ago

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I'll be contributing! Just you wait and see: my idea is far-reaching, REvolutionary, _big picture" in scope, and absolutely establishes creativity as the foundation for all students.
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SandyCarlson

13 years ago

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Excellent and exciting.
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eugene cantera

13 years ago

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Looking forward to reading and hearing more!
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Suranjan B Soans

13 years ago

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...and of course they are free to use artists, comedians, singers, song writers, news anchors, music, 3d animation, whatever it takes to make the topic interesting. Do you think interest in learning will reach a new level!
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Suranjan B Soans

13 years ago

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Just a thought:
Pick the most boring subject/textbook on planet earth. Hand it over to Spielberg or Cameron and this is what you tell them: This is your script; make a movie.
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