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Intel announces new Director of Creative Innovation...Will.i.am

By Sam Dunne - January 26, 2011

in Tech

In a move not dissimilar to Lady Gaga's appointment as Creative Director at Polaroid last year, leading chip manufacturer Intel has announced world famous musician and Black Eyed Peas frontman Will.i.am as new "Director of Creative Innovation".

In an acceptance speech that was more than a little cringe-worthy, the star describes his career long admiration for Intel and a desire to look to the future. Skeptics may well put Will.i.am's appointment down to a shrewd branding campaign, but the blue-chip giants insist that the singer brings serious creative know-how to the table, particularly in the development of smart phones, tablets and laptops. Could this brand positioning herald Intel's intent to release its own product line; no longer content with playing the techy sidekick?

The announcement will no doubt have many a (unemployed) designer squirming in their seats—and perhaps considering a tactical career change. Design schools should probably also start thinking about the integration of pop music performance into the curriculum asap.

(Via LA Times/PSFK)

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ugghh.

13 years ago

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Has anyone listened to their first album? practice what you preach.
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johnny macchine

13 years ago

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wow, is he from the future?
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Victor

13 years ago

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This must be a joke... this is like Jerzy Kosinski's "Being There" in real life :S
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13ens

13 years ago

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/facepalm
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Phil

13 years ago

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I feel for the design team that has take his nonsense and make it a reality... and then not get any of the credit.
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vandebar

13 years ago

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LOL !
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