Core77

The Submarine Chair, part 2: Silly Product Testing

By Rain Noe - December 14, 2010

in Object Culture

In an effort to draw attention to the strength of the Submarine Chair, a few years ago the pranksters over at Wieden + Kennedy London shot the chair from a large slingshot and dropped it out of a window, probably hoping bloggers would dig the inanity and link to it. And I fell right into their little trap.

Damn that thing looks strong. As a follow-up with a spiritual successor to the Submarine Chair, the Norman-Foster-designed 2006 Chair, they demonstrated how light it is by gallivanting around what looks to be East London with the chair held aloft by a large helium balloon:

If only all product testing was this fun.

o

Favorite This
Q

Comment

Share your thoughts

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Subscribe
Test it out; it only takes a single click to unsubscribe

Directory Company Profiles

Core77
Industrial Design
Resources

K

{

Welcome

jSign In with Core77 Account

Email or Username
Password Forgot password?
Keep me signed in

Cancel

Don't have an account? Join Now

K

{

Welcome

Create a Core77 Account

jJoin Now with Email

Email Not Public
Username
Password
Confirm Password
Cancel

Already have an account? Sign In

By creating a Core77 account you confirm that you accept the Terms of Use

K

Reset Password

Please enter your email and we will send an email to reset your password.

The Submarine Chair, part 2: Silly Product Testing

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.

Directory Company Profiles

Core77 Directory

K

Welcome

K

Welcome

K

Reset Password

Join over 240,000 designers who stay up-to-date with the Core77 newsletter.