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Polar Ice for Sale in Amsterdam

By tiffany.chu - November 29, 2010

in Object Culture

For one week only, you can get your very own piece of polar ice to keep in your freezer at home. Dutch artists Coralie Vogelaar and Teun Castelein have traveled to the Arctic circle to pick up a large piece of Greendlandic ice and shattered it into a thousand pieces for the world to share.

This weekend, MyPolarIce opened at Museum Square in Amsterdam and pieces of ice are being sold for 24.95 euros until December 6. Their goal: "To sell the pieces to people throughout the country that cherish and preserve it. To let the ice hibernate in the freezer compartment of their refrigerator for better times to come."

Each piece comes inside a 9-inch transparent capsule inside an expanded polystyrene container (both designed and branded very nicely), which can keep the ice from melting for about three hours. "Come get your relic from the last ice age, come get your piece of history and bring the heated discussion home," says their video.

While we commend MyPolarIce for their innovative global warming awareness campaign with a business-model twist, we're not yet lining up (or making a reservation to book a piece of ice, as you can also do on their website). Our eyebrows are slightly raised at the smell of gimmick, because it has surely happened before.

via Pop-Up City

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parag

13 years ago

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Spend jet fuel to fly to pole and bring it back.
Stock it in freezer waste electricity and coolants,
make polystyrene capsules and increase plastic dump,

and make several thousands waste freezer electricity and coolants.

MyPolarIce and its innovative global warming awareness campaign is funny.!!

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Steve

13 years ago

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Really?! Burning fuel to extract and haul ice back to civilization. Then packing it in petroleum-based packaging. Only to be housed in someone's freezer so it can burn more fossil fuels every second that it is kept from thawing. That is like cutting a branch off of a tree in the rain forest. Taking it home and burning it. Then somehow reburning it everyday you own it. Our money would be better spent on a tiny bottle of sand from Florida.
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