Core77

Open for Branding Week 9: The Unveiling

By Continuum - October 1, 2010

in Featured Items

The Design Museum Boston final brand identity is here! This project was all about designing communication to a broad, very differentiated, audience: to designers and the general public.

The logotype communicates to a broad audience with purely typographic form. It is direct yet casual. Bold in its own right, but also very approachable and understandable. The bug represents the unique nature of the Design Museum Boston organization, and its approach to design education. The combination of the logotype and bug allows for clear legibility and leverages the bug for brand recognition and to build equity. We're going to continue to work with Design Museum Boston to fill out the system -- colors, logo variations, extensions, and so on.

Thank you for your input, and a huge thanks to Core 77 for letting us share the evolution and development of this project. Continuum is about collaboration, and we felt like we did just that with all of you on this job.

Thanks.

The Continuum Team: John Magnifico, Bryant Ross, Peter Strutt, Will Thomas, Erik Lund, Samantha Allen, Beth Johnson, Leah Schwartz, and Alanna Fincke.

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Kenny

13 years ago

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I really like the evolution the logo has gone through since the initial concept stage. The dispersed dots around the D can really allow for a ton of variation in every application. Congrats on the new brand and thanks for sharing the process.
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Sean

14 years ago

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no color?
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Frank

14 years ago

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Definitely an inspiration to be a part of the process. Recently found core77 and the "Open for Branding" project and it's been such a great introduction to the community. Look forward to many process documentations in the future.

Excited about logotype and image-mark chosen. I am sure it will lend itself to many more great ideas.

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Anomymous

14 years ago

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I like the logo. But the original color and font worked much better.
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Wesley

14 years ago

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And somehow... it turns out perfect
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Jenifer Thomas

14 years ago

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Very nice job. I really like the final design. Thank you for sharing your process.
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