Bejing Design Week Logo designed by Michael Rock and Xin Jing of 2x4.

In case you haven't heard, this time next year, Beijing will be bursting at the seams with design events of every kind at the inaugural Bejing Design Week, a 6-day event heralding China's burgeoning design scene and signaling a desire to bring an international design audience to one of its liveliest cities. Aric Chen, journalist, design critic, and recent transplant from New York to Beijng, serves as BJDW's Creative Director, building on his experience co-directing 100% Design Shanghai with the late Tobias Wong in 2008 and 2009.

Though the event is still a year away, the Beijing Design Week committee has already done loads: bringing in design firm 2x4 to design the event's identity (above), hosting a preview event during London Design Festival, inviting London to bring some of its cutting-edge design content to Beijing for the event, and arranging for a large-scale installation in Tiananmen Square, to be unveiled on October 1st, 2011, the anniversary of the founding of the PRC. The event's theme, "Design Landing," was chosen to highlight the design ambitions of China and its growing commitment to design, showcasing both local and international talent.

According to the release: The country is moving away from an economic model based on low-cost manufacturing towards one emphasizing innovation, creativity and value-added products. At the same time, China's unprecedented urbanization and social and environmental challenges call for new solutions, while an increasingly affluent population is growing consumer demand for better-designed goods.

Keep tabs on this awesome event here, running from September 28th through October 3, 2011.