We're proud to introduce Kevin McCullagh as the newest Core77 columnist! No stranger to our pages, Kevin has been contributing rich articles to Core77 for years now—most recently: Design Thinking: Everywhere and Nowhere.

After a grounding in engineering, marketing, academia, product design and design management, Kevin set up the trailblazing strategy team at Seymourpowell. Then in 2004, he founded Plan, a London-based consultancy that helps companies think and act more strategically about the design of their products. Clients include Nokia, Samsung, Lenovo, Orange, Psion, Yamaha and 02.

In addition to his consulting work, Kevin makes time to write, speak and tweet on design strategy and its relationship with business and society. He teaches at CASS business school, London, and is a visiting fellow at his old design faculty at Northumbria University.

Welcome Kevin!