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OK Go's latest vid, White Knuckles, is a miracle of creative coordination

By Rain Noe - September 21, 2010

in Object Culture

It's got nothing to do with design per se, but in terms of raw creativity, OK Go's video for "White Knuckles" is as impressive as ever. The quartet seems determined to make videos that are fiendishly complicated to coordinate, and in this one, not only did they use dogs--a big no-no if you're striving for ease-of-shooting--they primarily used rescue animals, not Hollywood stunt dogs:

As OK Go explains,

For our latest video, White Knuckles, we had the opportunity to work with some amazing collaborators. These four-legged rock stars worked harder (and with a lot less complaining) than we did, and never ceased to make us smile during the extensive training and filming process. As most of the dogs in this video are rescues, we decided to donate a portion of all proceeds from the sale of the video on our site to animal rescue in this country. The video will be available for sale shortly, at which point you'll be able to buy one of several different video packages as a way of donating. But if you just can't wait that long, don't let us stop you from donating directly to the ASPCA right now.

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Jesse Fowler

14 years ago

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This was filmed in Corvallis Oregon in some abandoned manufacturing building. I remember seeing the dog trucks and the police cars.
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Shauna (Fido & Wino | R.O.A.R. Squad)

14 years ago

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This is FANTASTIC! Thank you so much to OK Go for calling much needed attention to rescue pets.

Adopting a rescue is dang cool and OK Go just helped to make it even cooler!
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Margie

14 years ago

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Wow. Hope they adopted the dogs after production ended!
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Frank the tank

14 years ago

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In show business, never work with children, never work with animals.... and NEVER work with OK Go.
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Blonda

14 years ago

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Best 3:36 minutes I have ever spent! Love the song too.
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Tom Tarlebo

14 years ago

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Looks like someone had a field-day at IKEA
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