We've taken the initial concepts we presented two weeks ago, chosen the three strongest, and refined them into designs. You'll notice that many of them look dramatically different from the original concept. There's a reason for that.

With this project, for the sake of transparency, we shared 12 initial concepts. They were broad strokes, big ideas. Normally, we wouldn't publicly share so many rough ideas. But in the spirit of sharing our internal process, we put it out there for you to weigh in. Our internal process involves going wide and narrowing from there. And we've learned a lot from publicly showing each step. Multiple voices and perspectives have enriched the project. Thanks for taking part and helping to shape the direction of our work.The three designs you'll see today are what we would present to the client to begin the review process. Now, we need you to weigh in and tell us, strategically and thoughtfully, which design best speaks to Design Museum Boston and their mission and vision. Which one is strongest, has staying power, will be memorable as a mark, will draw people to their exhibits?

Click on another one of our super surveys and speak your mind!

Next week, don't miss the final reveal. We'll be showing the direction that Design Museum Boston will be using, and it's full and refined expression.

See the prior posts from this series: Open for Branding Week 6: We Heard You! Open for Branding Week 5: Concepts Presentation Open for Branding Week 4: The Calm Before the Storm Open for Branding Week 3: Exploring the Possibilities Open for Branding Week 2: Look Before You Leap Open For Branding Week 1: Continuum's transparent design project for Design Museum Boston