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For XJ75 anniversary car, Jag designers get to loosen their ties a bit

By Rain Noe - August 16, 2010

in Object Culture | Video

To celebrate the company's 75th anniversary, the Jaguar design team has produced a special one-off concept car, the XJ75 Platinum Concept. The uncharacteristically stark white-on-black machine was on display over the weekend at the Pebble Beach Concours D'Elegance.

"From a pure design perspective, the XJ75 Platinum Concept is foremost about emphasising the striking proportion and presence of the new XJ, with a distilled black and white theme, which conjures up the sense of precious platinum," said Jaguar XJ Chief Designer Giles Taylor. "At the same time, the pure sporting character of XJ is brought to the fore by keeping the car's clean graphic approach and further lowering its stance.

"On the inside, we played up the XJ's combination of high-end materials and British flair to really have some fun. The XJ75 Platinum Concept is a design exercise that shows our vision of customization as an inspiration for those enthusiasts who have a taste for strong individuality and visual confidence in their luxury automobiles."

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Luxury Cars

14 years ago

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Luxury is the thing that no one in the world would ever ignore. People are working hard for most of the part of their lives only to get the best luxurious lives and to reach to a position where they can cherish luxurious treats all the time, even when they are in the cars. The luxurious cars are made for these people. These are the carriers of utilities that not only offers pace to the lives but also offer the luxuries to the insiders even while they are on the wheels. These luxurious cars are quite dynamic in the nature and have the most royal and prestigious feel to the insiders.

John Pollard
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Pancho

14 years ago

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I'd love to see it racing. It's such a wonderful piece of art.
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