Here's an interesting design brief: Design a relatively small-run (8,000-unit) handheld device capable of sustaining an open flame in wind and the UK's typically inclement weather. Oh yeah, and it should also be graphically iconic and represent the hopes and dreams of a generation of athletes.

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG), in partnership with the Design Council, today began the process of creating the torches for the 2012 Olympic and Paralympic Torch Relays. They have invited top product and industrial design, engineering and manufacturing talent to register interest in creating what will become two of the key visual icons of the London Games.

At least 8,000 Olympic Torches will be required to enable Torchbearers to carry the Olympic Flame the length and breadth of the UK during the 70 day Olympic Torch Relay.... Designing and developing the Paralympic Torch as well as lanterns, mini cauldrons and other related products for both Torch Relays are also part of the three separate briefs for design, engineering and manufacture.

LOCOG CEO Paul Deighton commented: "The creation of the torches to carry the Olympic and Paralympic Flame is a unique opportunity for London 2012 to literally shine a light on the UK's best design, engineering and manufacturing talent. We are looking for an expert team to create the torches that will be held by thousands of people that represent the very best of our nation as the UK begins its Olympic and Paralympic celebrations with the Torch Relays in the summer of 2012."

Interested parties are being urged to seek further information and details of how to apply online at www.london2012.com/business. The Design Council is also assisting designers in registering their interest with background information and guidance on the process that can be accessed at www.designcouncil.org.uk/olympictorch.

Design consultancies can register starting today, and the process will move quickly--the deadline for the first stage of completion is in two and a half weeks, on the 22nd.