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The beautiful and creative designs of Pavel Sidorenko

By Rain Noe - July 22, 2010

in Object Culture

Several projects of the immensely talented Estonia-based designer Pavel Sidorenko recently caught our eye.

The first was his RE VINYL series of clocks, all beautifully cut from vinyl records and currently making the blog rounds:

The second was a student project of his simply titled "Fitness Project." As Sidorenko describes it,

One way people have chosen to fight [modern] stress is to [do] some exercises at home. Fitness culture has became part of our everyday life, making us healthier, more beautiful,self-reliable and happier.... Fitness equipment is part of our living space. These are tool-like objects we hide under the bed after using them. I want to combine Function and Decoration and through such feminization make the experience of exercising as aesthetic as the results of it.

The third was his clever SMART KID Conversion Kit furniture set. Unlike a crib that you throw away after the baby's outgrown it, the SMART KID is designed to keep transforming into useful pieces of furniture that grow with the child until they are 10 years of age, giving you plenty of bang for your parenting buck.

Check out the rest of Sidorenko's book here.

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bremen

14 years ago

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i love this stuff!
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Henri Macht

14 years ago

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Lovely. Absolutely lovely. These pieces are, however, exactly the kind of attractive, yet banal articles of 'craft' (I wouldn't even use the word 'art') that, by trading under the name 'design', devalue and belittle the design profession and the understanding of the word 'design' in the greater public and economy. Is it any wonder that the average executive can't see how design can help his company/his customers/users/the world. Can we please simply distinguish between 'craft' ( a wonderful and culturally essential practice) and 'design' - an ever elusive practice to define, but certainly something that involves more than laser-cutting vector shapes. Credit where its due - the third item in this article is certainly more of an example of holistic 'design thinking' than the others -- if a little naive and idealistic. 'Cradle to Cradle' indeed.
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