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  Posidon67

  14 years ago

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  FYI, Kenmore does not actually manufacture anything. All of their products are built by other manufactures and re-branded with the Kenmore name.

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  DanB

  14 years ago

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  Knobby is spot on. I see nothing wrong with the raw ability to store 465 cans, though I might say that the exclusion of a sale pitch aimed towards your higher end college student, one who embraces such levels of hydration on a weekly basis, is something I don't fully understand.

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  FrankS

  14 years ago

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  Disclaimer - I make my living in the marketing realm.
  
  This is a great example of how the economic principle of "division of labor" has bastardized the entire product development process. The people at the end of the process (sales and marketing), most likely were not around at the beginning and probably had little access to the original concepts. A multifunctional team should be responsible cradle to grave (i.e. designers should not be excluded from the marketing process). For those too young to remember, there were days when auto designers participated in the advertising.
  

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  AlexG

  14 years ago

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  I agree with Knobby, cans is tangible to the consumer.

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  Mr Knobby

  14 years ago

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  Maybe it's just me, but "465 soda cans" makes a lot more sense than "28 cubic feet". I don't know what 28 cubic feet is.

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  Travis Andren

  14 years ago

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  I agree full-heartedly with the author, this advertising (like so many) molests the actual functionality of the product in the attempt to sell a few more units. If this company actually wanted to "knock SubZero off its perch" then the might start trying to compete with SubZero's technologies/innovations/designs/marketing. Maybe they should try to conquer Samsung, LG, and Maytag before playing with the big dogs like SubZero.
  
  In my opinion, marketing is the ultimate evil sibling that design typically has to co-exist with in order to sell. This is a sad case of a bad relationship.

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  KevinW

  14 years ago

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  I actually think this is hilarious and a cleaver play on how much soda people drink. It's also unique and makes me remember the product. So for me, it works.

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  Scott

  14 years ago

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  LMAO at that last sentence. So what was the buzz for? I'm no appliance expert, but this looks exactly like every other refrigerator that has been built in the last 10 years.

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  Passer by

  14 years ago

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  Proof that you don't need math to get into Marketing

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  bill

  14 years ago

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  i tried the video on the web site and it didn't work... maybe my computer is messed up or maybe they took the video down. But in tiny print at the bottom of the ad on the kenmore page it says that even though the trio is 28 cubic feet that it holds more pop cans (for wahtever thats worth) than the leading 29 cubic foot fridge. perhaps this is what they are trying to get across... not clear though. i'm not good with fridge math.

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  Panos V.

  14 years ago

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  well they used to measure car trunk volume in ping pong balls, so... there's that. :-/

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  Patti Danzig

  14 years ago

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  I could not agree more. But I'm jaded, there is not a better fridge to design with than Subzero. The possibilities are limitless.

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