Travel a few blocks in any direction from Core77's offices in Manhattan, look up, and you'll see enormous billboards--without the billboards. The space-tight streets of New York have a lot of advertisements painted on the sides of buildings, from movie posters to alcohol ads, and last week I finally saw how they get them up there.

I watched as two guys from Colossal Media hoisted a painter's scaffold loaded with buckets and brushes up the side of a building, and after they came down at the end of the day, I approached them for a business card and asked if we could shoot a video of them working it. Turns out someone's beaten us to it; be sure to check out their fascinating process captured in the "Up There" documentary, below:

UP THERE from Jon on Vimeo.