Core77

Pure's new radios, and jeez--is "retro" advancing a decade?

By Rain Noe - May 3, 2010

in Object Culture

Seems like the design of electronics these days hews towards one of two looks: the Black Box or Retro.

Falling in the latter category is British radio company Pure with their line of Flow products:

Debuted earlier this year at CES, the FM/WiFi-linked radios will hit American shelves next month, and come in three flavors: The Evoke (portable, above), the Oasis (poolside, below) and the Siesta (bedside, bottom).

Both the Evoke and the Oasis' retro form factors recall the to-be-expected '60s and '70s, but what really caught us off guard is their Siesta, which looks like a clock radio from the 80s. Dammit, are we mining that decade already? Yes, the '80s was well over twenty years ago, but the part of us that doesn't like to admit we're ageing is crying "Too soon! Too soon!"

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Meg

14 years ago

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The design - meh - but the logo? Terrible!
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Cloudman

14 years ago

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If by 80's you mean bad design then yes....it does look very 80s. Look at the Revo design in the article above if to see retro done well.
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