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Hotel concept: Spend the night in Hollywood, literally
As far as I know the original "Hollywood" sign isn't anything close to the size depicted here, but you've gotta love Danish architecture firm Bay Arch's concept of turning it into a mixed-use commercial complex. The chief draw would be a 300 room hotel in the facade, but the nine letters would also house a wellness center and spa, a nightclub and of course, a movie theater.
Hit the jump for more shots.
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I'd like to point to the essay "Why Apple Doesn't Do 'Concept Products'" in response. http://counternotions.com/2008/08/12/concept-products/
Perhaps my frustration is best summed up by, "Real artists ship, dabblers create concept products." I have no problem with concepts as concepts. It's great that designers stretch their imagination. That said, the article continues, "Constraints have a wonderful way of focusing the mind on the fundamentals, whereas concept products can often have the opposite affect." The Hollywood Sign Concept misses the fundamentals.
Most of the response imply that I don't understand the role of creativity and exploration in the design process. In fact, it's the exact opposite. Had the designers simply said, "what would happen if we crossed the Hollywood sign with a hotel?" and left it at that then I wouldn't have a problem. Instead of leaving the project to their imagination they had to create renderings and throw in buzz words.
Ugo gave an analogy to flight, to which I respond, I dismiss flying machines by whether or not the fly and not their appearance.
definitely an interesting project if you're a student, but a bit far fetched for a design firm...
definitely an interesting project if you're a student, but a bit far fetched for a design firm...
Ugo, welcoming larger letters after development is celebrating the failure of this concept, altering the landmark is out of the question because the concept's constraints are to
- create a hotel
- conserve the landmark.
This is just a company or person looking to get noticed with a fresh design, nothing more.
Ugo if you want interesting, infeasible concepts, I filled hundreds of sketch pads as a child, you're welcome to have a look.
-----Imagine Jason's reaction to some contemporary architects saying: "Let's build a pyramid, 480 ft high and with a base length of 750 ft, that should be fun. Or let's move some stones, 2 tons each, into a wide circle with a 360 ft diameter and-now we think of it-wouldn't it look so much nicer if they stood erect? Or we could build a very long wall, from one end of China to the other, that's only 5,500 miles. And, didn't we mention it? All that without the use of electricity or any modern equipment like bulldozers or cranes!"
-----Without the power of imagination, without ideas, the Great Pyramid of Giza, Stonhenge, or the Great Wall of China would never have been built. Yet there they are, still around after thousands of years to give testimony to man's most wonderful gift: the ability to create.
much higher that 45feet. The view is amazing as it is one of the few places you can see downtown and the valley behind.
No, that would be designing a concept bicycle and saying, "let's put in a green engine that gets 500 mpg with a top speed of 300 mph"
If the 'letters' aren't as aligned in real life as those concept renders, surely it would have to be a totally different size & structure altogether? didn't need wikipedia to figure that out.
In other words, a totally pointless comment.. as if engaging brain is an after thought.
Concept design is a fantastic exercise for flexing the creative muscles - reality has its own place and time.
See this illustrates the problem with Jason, he kills the idea and labels it with tacky and thoughtless over the simple fact that the letters arent big enough.
This is like saying to those who invented flight, nah man you cant fly you dont have wings.
The idea jason stick to the idea, this is how we create. When the idea as made its way and some people feel it could be good, THEN we measure the problems and enter feasibility studies.
In any case the idea, i find, is interessting even though it's not feasible in the current setting.
This is similar to a car designing drawing a pretty concept then saying, "let's put in a green engine that gets 500 mpg with a top speed of 300 mph," as if the engine is an after thought.