Gotcha! You thought it might just be possible to brand the borough of Brooklyn, huh? After the debate around the fateful NYC logo, be thankful this competition stays online and not the streets. Brooklyn The Borough is actually an innovative news website, melding the sensibilities of literary print journalism with the digital platform in a magazine feature format. It's an independent, privately owned site that has as a goal to give a voice to the people, places and things of Brooklyn. They're looking for a little facelift and obviously, in exchange, will offer eternal fame, glory and all shining pride that goes along with winning any competition. So go ahead, get your 15 minutes goin' on and check out the call for entries here or below:

The Brief: Here at BrooklynTheBorough.com we know the cozy adorable brick buildings and glassy condos that surround us are peopled with talented and creative designers making life easier for all of us - and so we begin the search for our favorite. We'd like to invite you to submit your original design(s) for a brand new BrooklynTheBorough.com logo. The winner gets a splashy profile and featured slideshow on our pages and the coveted title of Brooklyn The Borough's Designer of the Year award. A package of Brooklyn culture will be bestowed upon you, and we'll all clap in your honor at the PowerHouse Arena on May 7, when we host a night of literary designs with our partner Novel-T on opening night of BKLYN Designs weekend in Dumbo. The logo will be used as the header on every page on BrooklynTheBorough.com, and your bio will run, crediting your work as long as your design is used. The winner will be notified the week of May 3, so keep your calendar clear for May 7 to accept your lofty winnings.

Specifics: Must be 300 DPI, 4,000-7,000 pixels wide by 1,500 pixels tall, and in either jpeg, tiff, or PDF format.

Deadline: April 29, 2010