We've sent a brilliant team to The Big Rethink: The Economist's Redesigning Business Summit, happening now in London. Introducing Jocelyn Bailey and Richard Sedley, who are live-blogging the event, and Kevin McCullagh, who's writing the recap.

Jocelyn Bailey runs the Associate Parliamentary Design and Innovation Group, an interest group of MPs and peers that exists to keep the cause of good design on the Parliamentary agenda. After studying Architecture at Cambridge, she worked for Nissen Adams architects, the London Design Festival, and Blueprint magazine. She loves writing, has her own blog, and has just completed a major piece of research for the Parliamentary Group on the subject of design in the service of the public sector.

Richard Sedley is Customer Engagement Director at the UK digital agencies cScape and author of the book 'Winners and Losers in a Troubled Economy: How to Engage Customers Online to Gain Competitive Advantage'. He is also Course Director for Social Media at the Chartered Institute of Marketing.

Kevin is the founder of Plan, a product strategy consultancy based in London. While at Plan and in his previous position as Director of Seymour Powell Foresight, he has consulted to design, marketing and R&D departments of brands including: Ford, HP, Mars, Nokia, Orange, O2, Psion, Samsung, Shell, Unilever and Yamaha. His background spans design, marketing, engineering and social forecasting; and he writes, speaks, and curates conferences on design, business, technology and society.

We'll leave the rest to them!