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  Shane

  15 years ago

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  WIRED is still bothering to print? I can't remember the last time I actually read an article in a print magazine. And they actually say "multi-media," how 90's. We already have this, it's call the Internet. Incredibly lame.

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  HyperPing

  15 years ago

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  Redfood, you may be right, but this is about a rich experience across all of our devices - not just Apple's

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  Phil

  15 years ago

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  I think the point of demos like this is that when this content debits in the new form, the free, advertiser supported website model will go away. The publishing industry has been talking more and more about paywalls lately, and this might be the time to move to that new model.

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  Jared M. Spool

  15 years ago

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  Watching the video, I was struck by the idea that the tablet had to emulate the existing format of the magazine. It's much like how early television believed it had to emulate the experience of the live theatre.
  
  It looks like Wired is trying to produce editorial for both the print and tablet at the same time, while only creating innovative interactions and experiences around the advertising. I'm betting this will be compelling for advertisers, but not for the readers, who see advertising as a disruption to their experience.
  
  I'd like to see someone envision how the tablet would change how we interact with the content of interest. How does Wired take advantage of that kind of intimate interactivity with the stories it's trying to tell?

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  Jay

  15 years ago

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  Adobe has created an action script 3 packager which allows you package flash and adobe air apps as native iphone, ipad applications which is how they did this:
  http://labs.adobe.com/technologies/flashcs5/appsfor_iphone/
  Besides that well done to wired for not only taking the lead in print media by having the courage to rethinking their print media experience, but also creating a excellent product.
  

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  Thibaut Allender

  15 years ago

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  As redfood pointed out, It's not running on the iPad, and will probably not. See the original article from Adobe blogs:
  
  "Built on Adobe AIR and developed with Condé Nast, the tablet prototype we showed during the TED "Play" session"
  
  http://blogs.adobe.com/digitalpublishing/2010/02/adobe_wired.html

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  alt_cuwba

  15 years ago

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  Wow, so it's like a website with tons of Flash, that only updates once a month? And I have to scroll through all the articles to get to the one I want, instead of clicking a link on the homepage, or searching, or even getting a link from from another site like Google News? I would definitely pay money for that instead of just going to wired.com for free.

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  redfood

  15 years ago

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  I'm sold on the iPad but this video shouldn't be the thing to sell you. They are talking about using Adobe AIR which, like flash, won't be running on the iPad anytime soon.

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