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Nicolas Roope from POKE talks about "things vs ads"

By Glen Taylor - February 8, 2010

in design.edu | Video

You might remember the BakerTweet from last year, this video just surfaced from Webby Night Berlin featuring Nicolas Roope cram a 10 minute presentation into 5 to explain how that project and a couple other examples define POKE's belief in creating "things" to communicate a brands message rather than traditional advertising. The lip-syncing is messed up but essential viewing for anyone looking for tips on successful story telling.

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Andy Polaine

14 years ago

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I shot an interview with Nike for our COFA Online series of interviews of designers and artists. He talks quite a bit about what makes things tick for him. There are also a few other interviews on there with Brendan Dawes, Troika, Nik's brother Tom, and others: http://online.cofa.unsw.edu.au/cofa-talks-online/cofa-talks-online?view=video&video=19
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