It's good business to recognize that aging Americans are looking for technology that is accessible no matter what stage your eyesight and fine motor skills are in. That said, as a marketer...I question the names. "PhoneEasy"? "HandleEasy"? Sounds denigrating and patronizing to me. There are roughly 78 million Boomers plus another 59 million or so Matures (66 plus, also known as Silent Generation). They're highly educated, tech savvy and used to having the best. Why would they choose a product with a name that makes them sound like incompetent children?

Personally, I can't read the instruction sheets that come with medication. I've had many people tell me in embarrassment that they use a magnifying glass, because the type is too small. The young graphic designer who designed that document thought about how to make it attractive, not about its functionality. Even I fell into the trap when I bought a nicely designed new microwave oven. It is made of stainless steel, and the lettering on it is small and black. If the lighting isn't good, I can't read it easily. This is the kind of unpleasant encounter that the designer can prevent. That person in his sixties wants to retain his quality of living, and he is willing to invest a lot in that. ...I can't help what people see when they look in the mirror, but it's my job to minimize the negative feeling that occurs when a user meets a product. On the other hand, you don't want products that scream out 'I was designed for the elderly,' because then people won't buy them. The designer needs to design an attractive product that nevertheless offers a solution to the limitations of older people.