e
Big box guerilla marketing
In 2004 Paris' City Transit Authority, the RATP, ran ads proclaiming "One New Bus Per Day" and showing a playful (and presumably Photoshopped) photo of an enormous cardboard box with a bus on the side.
Recently Dutch creative agency Ubachswisbrun JWT took this concept a step further, by actually making enormous cardboard boxes with Mini Coopers printed on them and bits of gift-wrapping coming out of the top, then leaving said boxes out by the trash for public viewing:
It's an amusing viral marketing effort, sure to please everyone...except the sanitation workers.
-
oFavorite This
-
QComment
Share your thoughts
Directory Company Profiles
Core77
Industrial Design
Resources
Industrial Design
Resources
-
Core77 Directory
Find the Best Industrial Design CompaniesGo -
Cardboard Helicopter Product Design
We are a boutique product development studio in Cleveland, Ohio, and we make ideas fly. Drop us a l...
-
SGW Designworks
We create hardware that endures. SGW Designworks is focused on the engineering and design of ...
-
Pulse Design Group
Pulse Design Group is an award-winning product design and innovation consultancy located in Los Ange...
-
Evolve CollaborativeWe are an independently owned design agency that helps teams drive change. Together, we partner wit...
-
Unbox Product Design
Unbox is a full-service design, engineering, branding, and custom manufacturing firm. Unbox works wi...
-
Spatial Dynamics
Spatial Dynamics is a hardware product design and development agency located in Cambridge, Massachus...
-
Endeavor Design
We help transform ideas into compelling products that grow your business.
K
{Welcome
Create a Core77 Account
Already have an account? Sign In
By creating a Core77 account you confirm that you accept the Terms of Use
K
Reset Password
Please enter your email and we will send an email to reset your password.