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Rob Walker's Sweetest Newest Idea

By Allan Chochinov - November 10, 2009

in Design Business

Above: Proposed, and actual buildings

Rob Walker pitches a great concept for some collective street art action: Signs advertising fanciful future-use development plans

There's a little building around the corner from me with this sign posted on it--a rendering of its supposed future. It's been there for years, and it's pretty obvious that it's at best a hypothetical future, and arguably a fictitious one. The actual building remains vacant, and in fact is for sale. Any development that may take place some day depends on someone buying it, and what they might want to do. Till then, it's just another empty building.

Read the rest of the post here.

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Rob Walker's Sweetest Newest Idea

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