The mark will assure a certain process that the product's design would have gone through to ensure that not only the quality but also the ingredients and the way of production is design-sensitive," said the director of National Institute of Design (NID), Ahmedabad, Pradyuman Vyas, who is also the member secretary of the National Design Council. To introduce the I' mark, the design council is studying the different design standardisation marks that exist in other countries like Red Dot Award of Germany, The Good Design Award of Japan and Index Award of Denmark. "This mark also signifies the social relevance of the product where levels of pollution and carbon emission are also taken into consideration," said Vyas, who had recently visited Japan for a function organised by Design Office, Ministry of Economy, Trade and Industry in Japan.