ROBRADY's CEO / Design Director Robert Brady said his team "took a white page look" at the opportunity and set out to design a series of bikes that would be instantly recognized as the next generation in folding bikes: "The three new db0 bikes embody our mission to design a series of clean, bold, and innovatively simple folding bikes. Our design work promotes the folding mechanism as an integrated piece of the design- a 'focal point' that adds visual value to the bike design unlike it has ever been done before. We don't hide the fact that these bikes fold- we have made it a distinguished characteristic of the series".
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