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Michael Roller's ID self-promotion don'ts
In an amusing essay entitled "Five Self-Promotion Rules Industrial Designers Should Break," Kaleidoscope Senior Designer Michael Roller lays out five bullet points: Don't design a logo, Don't write a blog, Don't follow me on Twitter, Stop wearing Pumas (our favorite) and Stop saving the world.
"Just because we can use Illustrator, should industrial designers create their own logos? Probably not," asserts Roller, whose name you may recognize from his Strategic Aesthetics blog.
In any case, click here to read why you may want to retire the Pumas.
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