In terms of branding and quality, Yeti remains the cooler company to beat. Rivals like Igloo will continue to woo consumers by focusing on design features, but the perception of Yeti as the market leader is a tough one to dent.

For consumers put off by Yeti's high prices, there is a way to get them on the cheap(er). The company's Rescues program offers refurbished models at a discount.

The company takes returned or damaged models, refurbishes them, and rates them in three categories.

"Peak condition. Unboxed with minimal or no marks. Still in near-perfect shape."

"Like new. Marks you might notice, but you'll have to get close to see 'em. Could be missing a few non-essential items like straps, dividers, dry baskets, packing cubes or cupholders."

"Good to go. A few visible marks to get your adventure started. Could be missing a few non-essential items like straps, dividers, dry baskets, packing cubes or cupholders."

The savings can be substantial. Yeti's Tundra 65, which retails for $350, is on offer for $265.

Their wheeled $425 Tundra Haul is a full $100 off.

The $300 Hondo Base Camp Chair is going for $220.

The $250 Crossroads 60L Duffel is being offered for $185.

Sales are as-is, meaning no returns are possible.

You can peruse the Rescue inventory here.