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Fantastic Industrial Design: The Kodak Smile Camera
By ID firm Branch Creative
When Kodak wanted to produce an instant digital camera, they turned to industrial design firm Branch Creative.
With their design for the Kodak Smile, Branch came up with a great way to differentiate between "on" and "off:" To activate the camera, you pull the two halves open, revealing the lens on one side and the controls on the other.
The 10MP camera can spit out instant prints using the company's "zero ink" technology (there's no need for ink cartridges) or can save the images to an SD card. An LCD screen lets you preview before you print, and the rechargeable battery is good for 40 photos per charge.
See Also:
Fellow Products Channels Dieter Rams' Design Approach
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Comments
My partner lugs around a Fuji Instax in the cockpit. When kids come up & visit, it's an instant, wild hit. It's the fun phone photography misses completely. 1TB of crap you'll never look at again.
My first thought on seeing the controls layout was "it's like if the Windows Phone UI was good-looking hardware". Very cool concept altogether, basically a 2020s version of the Polaroid SX-70.