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Ryan Jacoby's audacious concept for a Business Design curriculum

By Steve Portigal - May 27, 2009

in design.edu

In Business Design: The curriculum of 2012, Ryan Jacoby offers some informed fantasy in developing a complete concept for an educational program, with credits, practica, course codes, titles, and of course, nicknames. Putative students will select courses from Prototyping, Piloting and Living in Beta (Mo Beta, 4 credits), Design for Emotional Connection (Not Ads, 3 credits), and Organizational Design and Culture (Charts & Farts, 3 credits) among many others. For the practica, in Entrepreneurial & Intrapraneurial Finance students would be required to raise money for (or bootstrap) a $25,000 venture, while in Creating Options, students will act as a Business Unit president in a dynamic simulation and create and decide amongst many options as the context and competition changes all around them.. Ryan's detailed out the whole program, so check it out. And someone fund it!

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Ryan Jacoby's audacious concept for a Business Design curriculum

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