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Industrial Design Case Study: Character's Designey Tool Set
By industrial design consultancy Doris Dev
This case study is pretty light on details, but I'm including it because when I first saw the product—a designey tool set aimed at consumers, not tradespeople—I was curious as to who designed it. The answer is: Industrial design firm Doris Dev. Here's what they had to say about the project:
Ultra-organized storage solution built to last
Character is a brand dedicated to creating spaces you love. Designed for everyone—from DIY enthusiasts to casual home improvers—Character offers essential tools, easy-to-follow education, expert support, and a curated selection of premium hardware. With Character, personalizing your space is seamless.
The Character Toolbox is made to be a home staple, not hidden away. It combines modern aesthetics with ample storage, allowing your tool collection to grow effortlessly.
Engineered for Durability and Smooth Accessibility
The Doris Dev team began the process by conducting a full engineering teardown of the designs to understand the product architecture in order to find an appropriate partner to execute on a build out of the toolbox.
Built to Last with Precision in Every Detail
The Character Toolbox is built with precision and durability at its core, using high-quality materials designed to withstand daily demands. Its sleek, modern aesthetic is achieved without compromising structural integrity, ensuring a robust and reliable product. Advanced manufacturing techniques and meticulous craftsmanship create a toolbox that seamlessly combines strength, functionality, and style.
The Results
Character is a brand built around creating a space that you love. Character is for everyone, from the power DIYers to the casual home improvement project.
You can see more of Doris Dev's work here.
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Comments
"Character is a brand built around creating a space that you love. Character is for everyone, from the power DIY'ers to the casual home improvement project."
Just a cutesy, cheapo tool set aimed at females and zoomers.
Every tool looks exactly like what you would find at Home Depot or Lowes, but in green. I don't see how any of these products move the needle. The adjustable wrench and hex keys could be from Craftsman except they are green color.....