The Core77 Design Awards Packaging category features all graphic design, branding, and structural designs related to the packaging of products. Examples include primary or secondary packaging for Fast Moving Consumer Goods or premium brands, promotional packaging, gifting programs, and limited editions.

Designer Alex Center is the founder of CENTER, an award-winning branding company based in Brooklyn. Alex spent his career prior to launching CENTER with The Coca-Cola Company, where he served as Design Director and spearheaded the vision for brands including vitaminwater, POWERADE, and smartwater. In his own practice, Alex celebrates studio culture. With his CENTER colleagues, that culture is helping shape branding for clients including Apple, New Balance, Coinbase, Kin Euphorics, Magic Spoon, Liquid Death and newcomers including United Sodas of America, Pavise, and Bero. He also co-hosts the podcast Front & Center and serves as a mentor at the SVA Masters in Branding program.

Alex's approach to design puts people first – dovetailing with his concerns about robots in the design world. His advice to aspiring Core77 Design Awards entrants: "Brands live in people, not case studies."

Laurent Hainaut/forceMAJEURE's entry for Casa Amarillo won the Packaging Category in 2024.

Last year's Core77 Design Awards winner in the Packaging category was Laurent Hainaut/forceMAJEURE Design for its work with the creative strategy and brand world of Casa Amarillo, which included creating the name, visual identity, and packaging of the brand's first limited edition collection of agave spirits.

If you've created packaging that resonates with people, submit it to the 2025 Core77 Design Awards today.

Enter your packaging in the Core77 Design Awards today!