This Tipsy Flipsy Top infant formula quick dose dispenser is by global ID consultancy Shark Design.

The design is rather complicated, with the intent of making the parents' job easier:

It offers a streamlined and hygienic method to store and dispense your infant's formula efficiently.

Here's how it works: Fill the container with up to 800g/28oz of formula, adjust the chamber to match the grams per scoop recommended for your infant's formula, assemble the components, and attach the top securely. When ready, simply remove the cap, TIP the container to dispense formula directly into the bottle hands-free, and FLIP it back upright—it's that simple!

Rotate the lever to dispense each scoop as per your infant's feeding instructions, reducing cross-contamination by eliminating the need for traditional hand scoopers found in canned formula containers.

The product packaging is designed for both simplicity and effectiveness, featuring sturdy cardboard for durability and an integrated see-through window that enhances functionality and appeal to customers, all while maintaining cost-effectiveness.

You can see more of Shark Design's work here.