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Brilliant Smartphone App Generates Lego Plans for Real-World Objects

It's called Brick My World

By Rain Noe - December 5

in Toy

Every once in a while, you'll see a brilliant innovator steal the march on a major corporation. Czech entrepreneur Iva Papoušková developed a smartphone app called Brick My World, which uses photogrammetry to generate Lego instructions for any object you photograph. Lego, the company has to be kicking themselves for not thinking of this first; I wouldn't be surprised if they either purchase Papoušková's company or lawyer him out of business.

Here's how it works:

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Brick My World has been handily Kickstarted, with 6 days left to pledge at press time. Sadly the app is, like many digital products these days, subscription-based; it will eventually cost $200 a year, which harried parents or Lego fanatics may see as chump change. On Kickstarter, however, they're offering lifetime access for a one-time $99 charge.

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Dave Marcus

6 days ago

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I think it is unlikely that Lego would try to put them out of business. Having the independent app would increase sales as well as mind share.

On the other hand,, buying the app would allow Lego to enhance it so that the parts can be ordered with just a click and would be retail sales rather wholesale, with more revenue, and would also allow Lego to build a huge library of these designs and make them either freely available or available at a minimum cost which would, again, increase sales

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Brilliant Smartphone App Generates Lego Plans for Real-World Objects

It's called Brick My World

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