Whether you work in product design, engineering or marketing, you know bringing a new product to market is rarely a smooth process. Despite advances in technology, delays, errors, redundant work or manufacturing issues remain consistent and unwelcome roadblocks.

After working with product designers for over two decades, KeyShot has come up with a name for this phenomenon: The Efficiency Trap. If you recognize any of the following, you’ve probably experienced its effects.

Data silos Teams work on their own version of a product concept using specialty software and files stored on individual computers. This makes it difficult to track concepts as they evolve, and for data and visuals to be leveraged across design, engineering and marketing teams.

Convoluted decision-making Designers and engineers must ensure alignment and synthesize hundreds of changes on a concept. But stakeholders may not understand a concept without clear visualizations. Adding to the challenge, feedback is not tracked in one place, and stakeholders often provide conflicting instructions.

Costly manufacturing and marketing errors Details like colors and materials change frequently as a product is developed. Because there is no shared location to track these details, employees rely on memory or old files for their next phase of work. Companies risk manufacturing a product incorrectly or displaying inaccurate product visuals online.

Mediocre marketing visuals – and mediocre marketing results 3D visuals sell better than 2D: according to Shopify, sellers using 3D see a 94% increase in conversions. But many marketing teams are unaware of the high-quality 3D visuals that have already been created by other teams, forcing them to recreate product visuals or miss an opportunity to create ecommerce experiences that increase sales.

See how much The Efficiency Trap is costing your business – take the 4-question assessment to get an immediate estimate.

The Solution: A Product Design-to-Market Strategy The Efficiency Trap is a particularly dangerous place to fall, especially in today’s increasingly demanding marketplace. But there is some good news: KeyShot developers noted that those who adopt a Product Design-to-Market strategy – a way of combining the processes and team efforts of both the product design and go-to-market work – achieve impressive savings, speed up product development and pave the way for innovation.

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Learn more about the benefits of a Product Design-to-Market Strategy

New Tools for a New Era KeyShot is known for changing the game in rendering, and now it has expanded its services to meet the needs of today’s product companies with tools that support and connect the product design and go-to-market processes. Pillars of KeyShot’s Product Design-to-Market Suite include:

KeyShot Studio: The rendering tool previously known as KeyShot, KeyShot Studio is still a top choice for rendering photorealistic 3D visuals. Now with enhanced features, like improved texture baking and animation support, it integrates more deeply into the product development process, allowing teams to do much more than just rendering.

KeyShot Hub: Take the work out of working together with the newest addition to the KeyShot suite. Hub provides a centralized platform for teams to manage scenes, assets, and versions, ensuring everyone stays in sync during the design process. This tool is set up to alleviate one of the biggest issues in product development: the lack of a unified space for feedback and iteration.

KeyShot Dock: Formerly Digizuite’s DAM (Digital Asset Management) service, Dock provides consistency and security when managing 3D assets across departments. It ensures that teams can access the right assets at the right time, helping to streamline the transition from design to marketing.

Ready for the New Era of Product Design?

Learn how a Product Design-to-Market strategy and KeyShot’s suite of tools can help your business pave the way for unprecedented efficiency and product innovation.

Download the white paper for an in-depth look, with real-world examples, at the power of a Product Design-to-Market strategy.