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Jeans-as-Dispenser

30 coin pockets up and down the legs

By Rain Noe - October 22

in Fashion Design

For guitarists it's the Guitar Pick Pocket, for smokers, the Zippo Pocket. The rest of us colloquially refer to the fifth pocket in a pair of jeans as the coin pocket, and in an age of declining cash transactions, the pocket no longer has much of a use.

Candy company Werther's Originals is running a promo where they're raffling off these pairs of jeans. From the front and back they look normal…

…but they're stitched with no less than 30 coin pockets, running up and down the legs. The idea being that, in advance of Halloween, they're the perfect stash size for the company's candies.

As silly as the idea is, I can't help but think someone with some specialty job could actually come up with a good use for these.

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Alan Nomoto

29 days ago

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Finally an an/swer to these obnoxious cases...

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  Alan Nomoto
  
  28 days ago
  
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Dee An

29 days ago

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Bizarrely, from a distance they don't look bad - the regularity of the pockets reads as the lacing on the leather trousers worn by some rock guitarists.
Still, I can't read commentary if the coin pocket without thinking of Levi's marketing campaign in the 1990s that suggested that the coin pocket was an ideal place to ensure that one always carried a condom.

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