Here's an unlikely set of collaborators: Herman Miller's Gaming division and FAILE, a/k/a Brooklyn-based artists Patrick McNeil and Patrick Miller. Inspired by the duo's Deluxx Fluxx interactive art installation, which mapped their pop art aesthetic onto the world of arcade gaming, HMG gave them a new canvas: Their Embody chair.
FAILE has created 12 one-of-a-kind interpretations of the Herman Miller Embody Gaming Chairs, which bring the spirit of the collaboration to life by celebrating the natural canvas of the chair. By turning the chairs into bold, vibrant works of art, FAILE's Embody Gaming Chair designs bring a new perspective to the iconic seating. Inspired by the ergonomic, multi-part Embody Gaming Chair design, FAILE took advantage of all surfaces, with the goal of creating playful pieces that evoke a sense of joy and fun. Following a series of launch activations, the chairs will be inducted into Herman Miller Gaming's archives and will provide inspiration for future designers.
"With gaming culture, there's so much about color and fantasy and the experience of these wild things coming to life. We felt that was not yet celebrated through the Embody Gaming Chair," commented McNeil and Miller. "We saw this as an opportunity to bring that to life and showcase the chair not only as a design object but also as an art object."
"FAILE, Deluxx Fluxx, and Herman Miller Gaming represent play at all levels," commented Jon Campbell, Vice President and General Manager of Herman Miller Gaming. "The celebration of creativity and self-expression is at the core of both of our fundamental values, and that shared ethos is clear in this assortment. FAILE has played a role in shaping culture today, and we look forward to bringing their distinct point of view to our communities."
The chairs will be on display later this week at Herman Miller's Meatpacking location in New York City.
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Comments
Reminds me of the deck art in the skateboarding catalogs I'd get back in the 90's.