How do you cover something as impossibly broad as the Olympics? NBCUniversal is pulling it off inside a former shampoo factory in Stamford, Connecticut, some 3,600 miles from Paris.
The ex-Clairol factory has been transformed into the 115,000-square-foot NBC International Broadcast Center, which is churning out roughly 7,000 hours of programming spread across streaming platforms and 17 days in a row of primetime TV.
The massive facility has multiple "war-room"-style setups that make NASA's control centers look tiny. One of them is a "Highlights Factory," staffed by a small army of video editors. There's an "Off-Tube Factory," containing banks of soundproof booths where commentators remotely call the games and events happening in Paris. Their Editorial and Research team has 175 members, including a badminton expert and someone whose job is to keep track of all the medals. (If that last job sounds easy, consider that there are 329 medal events to watch.)
This video—by NBC, of course—provides a look inside their Olympics nerve center:
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Fun Fact #1: NBCU paid $7.65 billion for the U.S. media rights to the Olympics through 2032.
Fun Fact #2: They have once again hired Snoop Dogg to provide Olympics commentary. To get an idea of what that entails, here's Snoop and Kevin Hart commenting on the dressage events at the last Olympics:
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