FORX is a New-Zealand-based manufacturer of cranks for EMTBs, or electric mountain bikes. Australian ID firm 4Design was called in to develop FORX's products.
"In the rapidly emerging world of electric-assisted mountain bikes," 4Design points out, "many components have been inherited from traditional bikes without fully understanding the ergonomic and performance implications."
"With the development of the FORX range of cranks we have addressed this and tailored the cranks to improve bike performance and rider comfort, safety and confidence."
"The FORX cranks have a unique length and shape that not only improves electric motor performance through improved cadence, but also provides a more natural 'Q-Factor:' better ankle clearance, less knee, hip, back strain, and less 'crank strikes.' It's a game changer. These fundamental design changes allow for a greatly improved rider experience."
You can see more of 4Design's work here.
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Forx's other product, a strap for tightly securing tools to a bike frame, actually appears to be a good idea I've not encountered before. Why not highlight that here?
Haha, if you visit Forx's website, their slogan is "Designed by Mountain Bikers for Mountain Bikers"... and yet they've used an ID agency to design these cranks.
I guess you could argue that the force on the pedals will be lower on avg for e bikes compared to acoustic bikes, since the motor is doing some of the work for you.
Yeah, electric bikes - especially those for commuting and city life - have allowed riders to choose features over the traditional tyranny of weight-saving. This has been a good thing for riders, and has created space for some design innovation (of the useful kind).