Design for the Common Good is an initiative put together by creative agency Alternatives. It seeks to use design education and research to better communities around the world.

Design for the Common Good

Positioning, Strategy and Website Design & Development

Design for the Common Good (DCG) is a website and coalition of purpose-driven networks committed to design practice, education and research that improves social, economic and environmental outcomes. This community is designed to foster collaborations and create opportunities for members to share ideas and best practices, get inspired and engage in stimulating discussions.

Alternatives worked closely and collaboratively with the five founding networks to create a platform for education, engagement and interaction. Our work ranged from strategic planning and positioning to development of the brand, personality, logo and visual identity design, and website design and programming. The website fosters member collaborations with a social platform structure with member profiles, engaging discussions, news, events and live streams all in one place—the DCG Community. Design for the Common Good is an organic platform that will evolve and grow with the experience of the user community.

The Exhibition and Conference Page showcases curated works according to key issues each project addresses, brings the extraordinary value of public interest design to the forefront, recognizes best practices and leverages these examples to inspire others.

Curated Works Pages highlight specific projects, providing details, cause and method, impact on the community and key takeaways. These projects are richly documented through photography, plans and design process graphics, and tell the individual and collective stories of the projects selected from within the five international design organizations that comprise the DCG network.

The Community Platform creates opportunities for collaboration and knowledge sharing, facilitates peer to peer connections and creates a place where members can chat and engage on the topics, ideas, activities, tasks and events they care about most.

You can learn more here.